Being an online marketer requires you to devote your energy to a few marketing strategies. Although you don’t want to be a jack of all trades it helps to establish multiple advertising channels to appeal to a wide range of prospects.

Use Social Media

Social media is the great trust builder. Being transparent is a bit easier if you use social media marketing to connect with your audience. Social media gives you a platform through which you can ask questions and provide answers for your ideal prospects. Don’t use sites like Facebook, twitter and Google Plus as broadcasting platforms. People tune out broadcasters but they do listen to folks who view their social profiles as centers for discussion. Build a community around your social platforms. Share helpful, valuable, free information to establish trust. If you use social effectively you can build your internet marketing campaign on a strong foundation.

Be Reachable

Many online marketers work channels effectively but do a poor job at being accessible.  You can’t hide away from prospects while expecting to grow your online or offline business. Be accessible by opening channels of communication. Check your email, social media accounts and voice message inbox frequently to be in contact with prospects and to gain the trust of your audience. You likely have a few hurdles to overcome by marketing online. Cut through skepticism and build bonds by being reachable.

Create Value

Your marketing campaign is as powerful as the value you provide to your audience. Publish helpful blog posts, videos, podcasts and email newsletters. Give away free, helpful value to become valuable in the minds of your audience. Patiently learn your craft to become a confident content creator. Move your focus away from getting money. Concentrate instead of giving away your best work to draw in interested prospects.

Run a Blog

Blogging can help you distance yourself from the herd. Start blogging to make an impact on your target audience. A blog is a powerful branding tool which you can tailor to your personality. Add images and videos of yourself sharing practical, usable tips to make an impression on your readership. Blogs are like one stop shopping for your community. People can read your reviews, eBooks and can listen to your podcasts if you upload them in a timely fashion to your blog. Brand you intelligently. Start a self-hosted, WordPress blog today.

Keep things Personal

Unlike the famous line from Godfather you want to keep things personal and move away from business from time to time.  By detaching a bit from business outcomes and focusing on showing your human, “away from business” side you appeal to folks who want to know more about you. People who talk business all day long are boring. Are you in business to free yourself and your customers or do you want to be a mindless robot which spews blog posts, squeeze pages and sales pages all day long? Be genuine. Share your human side to endear yourself to your online audience.

Whether you’re using banner advertising networks or forum marketing seek out reputable sites to expand your presence online.