Are you among the 28 million small business owners in the US? Did you know that small businesses are considered enterprises having fewer than 500 employees? (According to an infographic shared by Business Insider).
If you answered yes to one of these questions, then you understand the difficult road most small businesses face. To ensure your small business stays competitive and successful, you need an established business plan, well-managed operations and of course, desirable goods and services. To maintain business growth and meet the demands of today’s competitive marketplace, you must arm yourself with powerful tools.
With that in mind, here are three easy ways to help your business grow to it’s full potential:
1. Get a VoIP Phone System
If you haven’t already gotten a VoIP phone system, there is no time like the present. Growing businesses need to implement state-of-the-art communications not only to display professionalism, but also to show their clients that they care about the customer experience. In addition to being a feature-rich phone system, a VoIP enables you to reduce costs on communications, leaving you a little extra to use where your business needs it most.
Speaking from personal experience, my VoIP phone system fits my business communication needs (check out one of the leading communications providers) effectively while increasing my business productivity. Even though I do not have 500 employees yet, my suppliers and clients have noticed an increase in the quality of my business’ customer service. That’s reason enough for me to stick with VoIP.
2. Create a Strong Marketing Strategy
How do you make your business visible? The right marketing strategies grab your audience’s attention. Marketing strategies are powerful tools to spread the word about your business; they can also reinforce your business identity, which improves customer loyalty and trust.
Even more importantly, a well-thought-out marketing campaign is critical for a growing business. Successful marketing campaigns engage audiences without needing to be complex. Take Nike, for example, it has not only one of the simplest advertising campaigns, but one of the most memorable yet: ¨ Just Do It! ¨
3. Use Social Media Wisely
Social media has allowed businesses of all sizes to raise brand awareness throughout different media channels. Social media presence can promote your existing marketing strategies, advertise your products, and allow you to interact with your customers.
Do you need a more powerful reason to go social? You’ll want to after you hear this: 80 percent of Americans use at least one social network- that’s over 245 million people (as shown in this infographic). It is not about choosing one platform over the other. Facebook, Twitter, Instagram, and Google Plus were all created for different audiences and each has a different purpose. You just need to remember to approach your target audience accordingly.
I hope this article comes in handy. If you start a small business with the dream of growing big, try implementing the above-mentioned techniques to help you attract business and grow. Just go for it!