If you have decided to go down the route of email marketing then you’ll be glad to know that it can be very effective if used correctly .The good thing about email marketing is that there are many different ways to go about this, so whatever industry you are in you will be able to find a campaign technique that suits you and your needs. This means that you’ll be able to find something that suits your budget too! Effective email marketing lets you attract new customers, encourage repeat business from existing ones, generate sales and all at a low cost when compare to other marketing techniques.
1 – Build A List
The best way you can make sure that your email marketing campaign is successful is to build a list of email addresses from people interested in your brand. This could be people you have met at networking events, existing customers or new people who have opted into your mailing list via your website. It is a good idea to have a section on your website where people interest in your brand opt into receive update emails from you. The good news with this type of email collection is that because you only need their email address and no other lengthy information people are more likely to feel inclined to give you their information.
2 – Consider An Auto-Responder
One thing you should consider is using a piece of email marketing software to set up an auto responder. This will allow you to automate the process and sent emails without too much hassle. As your emailing list grows and gets bigger, managing manually can get tough, so you’ll want a piece of software to help you do this .Auto responder software should also allow you to collect email addresses easily and automatically, which will make your life much easier.
3 – Work On Your Lead Capture Page
If you are going to have a lead capture page on your website then you obviously need to make sure that it is up to the job. You’ll need to think about the text that you have on the page and how you can encourage people to give you their email address. You should be able to set up your lead capture page to work in harmony with any auto responder software you set up, so that when someone does supply you their email address the process of collecting this is all automated. Make sure that the design of your page looks good too – because you really need to be doing all you can to make sure that you’re collecting as many email addresses as possible.
4 – Encourage People To Share
If you want someone to give you their email address then it stands to reason that you are going to need to make it worth their while. There is little chance of someone just giving you their email address for the sake of it. You can go down the route of promising special offers and discounts in return for being on your mailing list but often that is not enough. Giving them something for free can help so perhaps a video, how-to guide or something else that you can easily send over to them electronically in return for their email address.
5 – Think About Your Client Relationship
Generally speaking people are much more likely to deal with a company that they know and feel they can trust. Once you have their email address you should introduce yourself and keep up a business relationship with them. Don’t make every single email that you send about making sales, remember that marketing is often about the long game. Build up your clients trust by sending them informational emails that they’ll find useful and then when you do send them a promotional email you’ll find that they are much more likely to feel that they know and trust your brand enough to buy from you.
So there you have it, 5 handy tips to help you make the most of email marketing. The good news is that all of these are easy to implement so there is no excuse not to give it a try!
My name is Nicola and I have a keen interest in social media, SEO and internet marketing.