Johnson control has been associated with the production of important automotive parts and peripherals. They have been producing batteries for cars. A tie up with the Lawrence technical University, they have decided to encourage better technology and better quality for the automotive industry. They have plans to take the automotive industry to the next level. What do they produce? They are known to produce all kinds of batteries and power storage devices in cars and vehicles. Now they are on the lookout for new possible power storage ideas. They are encouraging research in the university so that they can improve the standard of their products and can help the consumers and the industry. How are they planning to help? They are planning on making better batteries. Batteries have lowered the cost of fuel in the long run. With the prices of petroleum going to new heights, electronic cars and hybrid cars have become the order to the day. This has encouraged the company to make better batteries. The use of battery cars and other hybrid cars will help tremendously. Not only does it save fuel and money on part of the customer, it also saves the environment from harmful toxic wastes. With the latest technology, cars can now have a better performance level with reduced emission and pollution levels. What do they want? The head of the company said “they want to build a new type of engine; they want to create a difference in the automotive industry”. They are trying to create an impact that will help everyone. With time they are trying to make a difference with a complete new generation of machines that are going to rule the world. With the university tie up they are trying to educate people in this field. They are offering training and machines to the institution in order to train people on this. This increases the job opportunities for the people. Once people are educated in this field they will be able to help the society. With people from this background, they can have a better work force that will be dedicated to the improvement of the automotive industry. A highly trained work force will help them to accumulate more profits and create a lot of new things. They can renovate existing models and invent new models for future. This is a complete plan for the future of the industry.